{"id":1781,"date":"2020-01-02T16:25:45","date_gmt":"2020-01-02T16:25:45","guid":{"rendered":"https:\/\/minsoftware.vn\/?p=1781"},"modified":"2025-09-11T14:31:21","modified_gmt":"2025-09-11T07:31:21","slug":"giai-phap-marketing-cho-doanh-nghiep-vua-va-nho","status":"publish","type":"post","link":"https:\/\/minsoftdigital.com\/en\/giai-phap-marketing-cho-doanh-nghiep-vua-va-nho\/","title":{"rendered":"Gi\u1ea3i ph\u00e1p Marketing cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf"},"content":{"rendered":"
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Nh\u1eefng doanh nghi\u1ec7p l\u1edbn th\u00ec b\u1ed9 ph\u1eadn PR \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng ri\u00eang r\u1ebd v\u00e0 c\u00f3 ti\u1ebfng n\u00f3i kh\u00f4ng h\u1ec1 nh\u1ecf trong chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00f4ng ty, nh\u01b0ng \u1edf c\u00e1c doanh nghi\u1ec7p nh\u1ecf th\u00ec kh\u00f4ng nh\u01b0 v\u1eady.<\/span><\/div>\n<\/div>\n<\/div>\n
Nh\u1eefng gi\u1ea3i ph\u00e1p d\u01b0\u1edbi \u0111\u00e2y s\u1ebd l\u00e0 g\u1ee3i \u00fd qu\u00fd b\u00e1u cho c\u00e1c doanh nghi\u1ec7p nh\u1ecf:<\/div>\n

Ph\u1ed1i h\u1ee3p qu\u1ea3ng c\u00e1o v\u00e0 PR<\/strong><\/h3>\n

Kh\u00f4ng doanh nghi\u1ec7p n\u00e0o t\u1eeb b\u1ecf ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m, th\u1eadm ch\u00ed nhi\u1ec1u n\u01a1i ng\u00e2n s\u00e1ch cho qu\u1ea3ng c\u00e1o chi\u1ebfm t\u1edbi 30 – 40% chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng doanh nghi\u1ec7p. Do v\u1eady, \u0111\u1eebng “b\u1ecf r\u01a1i PR”, n\u1ebfu ch\u01b0a th\u1ef1c s\u1ef1 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c b\u1ed9 ph\u1eadn PR chuy\u00ean tr\u00e1ch, doanh nghi\u1ec7p c\u1ea7n suy ngh\u0129 \u0111\u1ebfn vi\u1ec7c ph\u1ed1i – k\u1ebft h\u1ee3p PR v\u00e0 qu\u1ea3ng c\u00e1o.<\/p>\n

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\nN\u1ebfu ch\u01b0a x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c b\u1ed9 ph\u1eadn PR chuy\u00ean tr\u00e1ch, doanh nghi\u1ec7p c\u1ea7n suy ngh\u0129 \u0111\u1ebfn vi\u1ec7c ph\u1ed1i – k\u1ebft h\u1ee3p PR v\u00e0 qu\u1ea3ng c\u00e1o<\/em><\/div>\n

M\u1ed7i ng\u00e0y h\u00e0ng tr\u0103m m\u1ea9u qu\u1ea3ng c\u00e1o \u0111\u1ebfn v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng th\u00f4ng th\u01b0\u1eddng. \u0110\u00f4i khi h\u1ecd \u0111\u00f3n nh\u1eadn th\u1edd \u01a1, nh\u01b0ng nhi\u1ec1u khi ch\u00ednh nh\u1eefng th\u00f4ng tin t\u1eeb qu\u1ea3ng c\u00e1o b\u00ecnh th\u01b0\u1eddng l\u1ea1i g\u00e2y \u1ea5n t\u01b0\u1ee3ng s\u00e2u s\u1eafc cho c\u00f4ng ch\u00fang (th\u00f4ng \u0111i\u1ec7p truy\u1ec1n t\u1ea3i, m\u1ee5c \u0111\u00edch chi\u1ebfn d\u1ecbch, h\u00ecnh \u1ea3nh doanh nghi\u1ec7p). N\u1ebfu ch\u00fa tr\u1ecdng \u0111i\u1ec1u n\u00e0y th\u00ec r\u1ea5t c\u00f3 th\u1ec3 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u00e3 th\u1ef1c hi\u1ec7n PR “v\u00f4 h\u00ecnh” m\u00e0 v\u1eabn r\u1ea5t hi\u1ec7u qu\u1ea3.<\/p>\n

Thu\u00ea ngo\u00e0i hay t\u1ef1 th\u1ef1c hi\u1ec7n<\/strong><\/h3>\n

Hi\u1ec7n nay, s\u1ed1 l\u01b0\u1ee3ng c\u00e1c c\u00f4ng ty truy\u1ec1n th\u00f4ng t\u01b0 nh\u00e2n cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 PR cho doanh nghi\u1ec7p ng\u00e0y c\u00e0ng nhi\u1ec1u, \u0111\u00f3 l\u00e0 l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p khi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n th\u1eadt s\u1ef1 kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng ki\u1ec3m so\u00e1t v\u00e0 \u0111i\u1ec1u h\u00e0nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u1ed9ng \u0111\u1ed3ng. Nh\u01b0ng nh\u1edb r\u1eb1ng c\u00f4ng ch\u00fang ng\u00e0y c\u00e0ng kh\u00f3 t\u00ednh v\u00e0 th\u00f4ng minh h\u01a1n. Nh\u1eefng ho\u1ea1t \u0111\u1ed9ng PR gi\u1edd \u0111\u00e2y c\u0169ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n qu\u00e1 nhi\u1ec1u \u0111\u1ebfn m\u1ee9c tr\u1edf n\u00ean quen thu\u1ed9c, do \u0111\u00f3 h\u00e3y c\u00e2n nh\u1eafc vi\u1ec7c t\u1ef1 th\u1ef1c hi\u1ec7n c\u00f3 th\u1ec3 s\u1ebd \u0111em l\u1ea1i m\u00e0u s\u1eafc t\u01b0\u01a1i m\u1edbi cho doanh nghi\u1ec7p.<\/p>\n

C\u00f3 m\u1ed9t thu\u1eadt ng\u1eef \u0111\u01b0\u1ee3c nh\u1eafc nhi\u1ec1u trong th\u1eddi gian qua \u0111\u00f3 l\u00e0 “Guerrilla PR” \u2013 t\u1ea1m d\u1ecbch: PR theo ki\u1ec3u du k\u00edch. \u0110\u01b0\u1ee3c hi\u1ec3u l\u00e0 b\u1ea3n th\u00e2n doanh nghi\u1ec7p s\u1ebd t\u1ef1 s\u1ea3n xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m PR nh\u01b0 th\u00f4ng c\u00e1o b\u00e1o ch\u00ed, c\u00e2u chuy\u1ec7n, s\u1ef1 ki\u1ec7n\u2026 sau \u0111\u00f3 “r\u1ea3i” cho kh\u1eafp c\u00e1c h\u00e3ng truy\u1ec1n th\u00f4ng v\u00e0 b\u00e1o ch\u00ed \u0111\u1ec3 “ph\u00e1t t\u00e1n”. Ban \u0111\u1ea7u s\u1ebd kh\u00f3 kh\u0103n v\u00ec nh\u1eefng nh\u00e0 b\u00e1o hay \u0111\u00e0i truy\u1ec1n h\u00ecnh kh\u00f4ng m\u1ea5y quan t\u00e2m \u0111\u1ebfn b\u1ea1n, nh\u01b0ng m\u1ed9t \u0111\u1ee3t t\u1ea5n c\u00f4ng “di\u1ec7n r\u1ed9ng” s\u1ebd g\u00e2y ch\u00fa \u00fd \u0111\u00e1ng k\u1ec3, nh\u1ea5t l\u00e0 khi doanh nghi\u1ec7p kh\u1eafc h\u1ecda s\u1ef1 kh\u00e1c bi\u1ec7t trong s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. M\u1ee9c \u0111\u1ed9 t\u00edn nhi\u1ec7m s\u1ebd t\u0103ng d\u1ea7n v\u00e0 sau n\u00e0y ch\u00ednh c\u00e1c \u0111\u01a1n v\u1ecb truy\u1ec1n th\u00f4ng s\u1ebd t\u1ef1 t\u00ecm \u0111\u1ebfn v\u1edbi b\u1ea1n.<\/p>\n

PR t\u1eeb b\u00ean trong doanh nghi\u1ec7p<\/strong><\/h3>\n

Nhi\u1ec1u ng\u01b0\u1eddi xem th\u01b0\u1eddng vi\u1ec7c PR n\u1ed9i b\u1ed9 v\u00ec cho r\u1eb1ng n\u00f3 ch\u1eb3ng \u0111em l\u1ea1i l\u1ee3i \u00edch g\u00ec, nh\u01b0ng th\u1ef1c t\u1ec7 v\u1edbi h\u1ea1n ch\u1ebf trong quy m\u00f4 th\u00ec PR t\u1eeb b\u00ean trong l\u1ea1i kh\u00e1 hi\u1ec7u qu\u1ea3 m\u00e0 l\u1ea1i ti\u1ebft ki\u1ec7m. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c, ng\u01b0\u1eddi ch\u1ee7 doanh nghi\u1ec7p nh\u1ecf c\u1ea7n t\u1eadp h\u1ee3p c\u00e1c b\u1ea3n b\u00e1o c\u00e1o th\u00e0nh l\u1eadp c\u00f4ng ty, c\u00e1c b\u1ea3n vi\u1ebft v\u1eafn t\u1eaft v\u1ec1 qu\u00e1 tr\u00ecnh h\u00ecnh th\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ty v\u00e0 m\u1ed9t v\u00e0i th\u00f4ng tin kh\u00e1c v\u1ec1 t\u00ecnh h\u00ecnh ho\u1ea1t \u0111\u1ed9ng kinh doanh. H\u00e3y thi\u1ebft k\u1ebf ch\u00fang d\u01b0\u1edbi d\u1ea1ng \u0111i\u1ec7n t\u1eed c\u00f3 in h\u00ecnh logo c\u1ee7a c\u00f4ng ty, sau \u0111\u00f3 g\u1eedi qua email, ho\u1eb7c bi\u00ean t\u1eadp th\u00e0nh c\u00e1c s\u1ea3n ph\u1ea9m n\u1ed9i b\u1ed9 \u0111\u1ec3 chuy\u1ec3n t\u1edbi m\u1ecdi nh\u00e2n vi\u00ean.<\/p>\n

Ch\u00ednh nh\u1eefng s\u1ea3n ph\u1ea9m PR n\u1ed9i b\u1ed9 c\u0169ng s\u1ebd \u0111\u01b0\u1ee3c chuy\u1ec3n t\u1edbi c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng b\u00ean ngo\u00e0i th\u00f4ng qua c\u00e1c m\u1ed1i quan h\u1ec7 c\u00e1 nh\u00e2n c\u1ee7a nh\u1eefng nh\u00e2n vi\u00ean. Nh\u01b0 v\u1eady, th\u00f4ng tin v\u1ec1 c\u00f4ng ty \u0111\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o chuy\u1ec3n t\u1edbi t\u1eadn tay nh\u1eefng ng\u01b0\u1eddi c\u1ea7n thi\u1ebft, t\u1eeb \u0111\u00f3 uy t\u00edn c\u1ee7a doanh nghi\u1ec7p s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ea9y l\u00ean t\u1eeb c\u1ea3 trong l\u1eabn ngo\u00e0i.<\/p>\n

Ch\u00fa \u00fd r\u1eb1ng ch\u1ec9 n\u00ean \u0111\u01b0a nh\u1eefng th\u00f4ng tin gi\u00e1 tr\u1ecb nh\u1ea5t v\u1ec1 c\u00f4ng ty b\u1ea1n l\u00ean m\u1eb7t b\u00e1o v\u00e0 \u1edf m\u1ed9t ch\u1eebng m\u1ef1c nh\u1ea5t \u0111\u1ecbnh, v\u1eeba \u0111\u1ee7 \u0111\u1ec3 ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 th\u1ec3 nh\u1eadn ra v\u00e0 hi\u1ec3u. \u0110\u1eebng nh\u1ed3i nh\u00e9t v\u00e0o \u0111\u00f3 qu\u00e1 nhi\u1ec1u c\u00e1c th\u00f4ng tin kh\u00f4ng c\u1ea7n thi\u1ebft v\u00ec n\u00f3 s\u1ebd l\u00e0m nhi\u1ec5u kh\u1ea3 n\u0103ng nh\u00ecn nh\u1eadn v\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a ng\u01b0\u1eddi ti\u1ebfp nh\u1eadn.<\/p>\n

Cu\u1ed1i c\u00f9ng, doanh nghi\u1ec7p nh\u1ecf \u0111\u1eebng n\u00ean qu\u00e1 lo l\u1eafng v\u00e0 \u0111\u1eb7t \u00e1p l\u1ef1c v\u00e0o ho\u1ea1t \u0111\u1ed9ng PR th\u00e1i qu\u00e1. M\u1ed7i th\u1eddi \u0111i\u1ec3m v\u00e0 t\u00ecnh h\u00ecnh th\u00ec PR s\u1ebd \u0111\u1ea3m nhi\u1ec7m nh\u1eefng vai tr\u00f2 kh\u00e1c nhau. Nh\u01b0ng quan tr\u1ecdng v\u00e0 kh\u00f4ng th\u1ec3 thi\u1ebfu, doanh nghi\u1ec7p h\u00e3y nhanh ch\u00f3ng t\u00ecm ki\u1ebfm m\u1ed9t “ng\u01b0\u1eddi kh\u1edfi t\u1ea1o tin t\u1ee9c gi\u1ecfi” – \u0111\u00f3 n\u00ean l\u00e0 m\u1ed9t tay b\u00fat c\u00f3 ngh\u1ec1, kh\u00e9o l\u00e9o v\u00e0 nhi\u1ec7t t\u00ecnh v\u1edbi c\u00f4ng vi\u1ec7c.<\/p>\n

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Ngu\u1ed3n tin: <\/strong>Internet.<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Nh\u1eefng doanh nghi\u1ec7p l\u1edbn th\u00ec b\u1ed9 ph\u1eadn PR \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng ri\u00eang r\u1ebd v\u00e0 c\u00f3 ti\u1ebfng n\u00f3i kh\u00f4ng h\u1ec1 nh\u1ecf trong chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00f4ng ty, nh\u01b0ng \u1edf c\u00e1c doanh nghi\u1ec7p nh\u1ecf th\u00ec kh\u00f4ng nh\u01b0 v\u1eady. Nh\u1eefng gi\u1ea3i ph\u00e1p d\u01b0\u1edbi \u0111\u00e2y s\u1ebd l\u00e0 g\u1ee3i \u00fd qu\u00fd b\u00e1u cho c\u00e1c doanh nghi\u1ec7p nh\u1ecf: Ph\u1ed1i h\u1ee3p qu\u1ea3ng […]<\/p>\n","protected":false},"author":1,"featured_media":1276,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[45],"tags":[234,235],"class_list":["post-1781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kinh-doanh-khoi-nghiep","tag-marketing-doanh-nghiep","tag-phuong-phap-marketing-hieu-qua"],"acf":[],"_links":{"self":[{"href":"https:\/\/minsoftdigital.com\/en\/wp-json\/wp\/v2\/posts\/1781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/minsoftdigital.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/minsoftdigital.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/minsoftdigital.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/minsoftdigital.com\/en\/wp-json\/wp\/v2\/comments?post=1781"}],"version-history":[{"count":1,"href":"https:\/\/minsoftdigital.com\/en\/wp-json\/wp\/v2\/posts\/1781\/revisions"}],"predecessor-version":[{"id":6222,"href":"https:\/\/minsoftdigital.com\/en\/wp-json\/wp\/v2\/posts\/1781\/revisions\/6222"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/minsoftdigital.com\/en\/wp-json\/wp\/v2\/media\/1276"}],"wp:attachment":[{"href":"https:\/\/minsoftdigital.com\/en\/wp-json\/wp\/v2\/media?parent=1781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/minsoftdigital.com\/en\/wp-json\/wp\/v2\/categories?post=1781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/minsoftdigital.com\/en\/wp-json\/wp\/v2\/tags?post=1781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}