{"id":1213,"date":"2019-09-21T06:55:03","date_gmt":"2019-09-21T06:55:03","guid":{"rendered":"https:\/\/minsoftware.vn\/?p=1213"},"modified":"2019-09-21T06:55:03","modified_gmt":"2019-09-21T06:55:03","slug":"google-adwords-va-nhung-loi-ich-dem-lai-trong-kinh-doanh","status":"publish","type":"post","link":"https:\/\/minsoftdigital.com\/en\/google-adwords-va-nhung-loi-ich-dem-lai-trong-kinh-doanh\/","title":{"rendered":"Google Adwords v\u00e0 nh\u1eefng l\u1ee3i \u00edch \u0111em l\u1ea1i trong kinh doanh"},"content":{"rendered":"

N\u1ebfu b\u1ea1n c\u00f2n \u0111ang l\u00e0\u00a0\u201cl\u00ednh m\u1edbi\u201d<\/em> b\u01b0\u1edbc v\u00e0o th\u1ebf gi\u1edbi marketing th\u00ec b\u1ea1n \u00edt nhi\u1ec1u \u0111\u00e3 nghe t\u1edbi Google Adwords. B\u1ea1n c\u00f3 ch\u1eafc m\u00ecnh th\u1ef1c s\u1ef1 hi\u1ec3u qu\u1ea3ng c\u00e1o\u00a0Google Adwords <\/strong>l\u00e0 g\u00ec v\u00e0 l\u1ee3i \u00edch c\u1ee7a n\u00f3 nh\u01b0 th\u1ebf n\u00e0o? B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y c\u1ee7a MINSOFTWARE<\/a> s\u1ebd gi\u00fap b\u1ea1n c\u00e1c hi\u1ec3u bi\u1ebft c\u01a1 b\u1ea3n v\u1ec1 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 marketing m\u1ea1nh nh\u1ea5t hi\u1ec7n nay.<\/p>\n

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Qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed \u2013 Google Adwords l\u00e0 g\u00ec (Google ads l\u00e0 g\u00ec)?<\/strong><\/span><\/h2>\n

Adwords (ads)<\/strong><\/a>\u00a0l\u00e0 t\u1eeb vi\u1ebft t\u1eaft c\u1ee7a c\u1ee5m\u00a0\u201cAdvertisement keywords\u201d<\/strong>, \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 qu\u1ea3ng c\u00e1o t\u1eeb kh\u00f3a. Qu\u1ea3ng c\u00e1o Google Adwords l\u00e0 t\u00ean m\u1ed9t d\u1ecbch v\u1ee5 th\u01b0\u01a1ng m\u1ea1i c\u1ee7a Google, cung c\u1ea5p th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm, v\u1ecb tr\u00ed hi\u1ec3n th\u1ecb \u01b0u ti\u00ean cho c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 nhu c\u1ea7u qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n

\u0110\u1ec3 s\u1eed d\u1ee5ng\u00a0qu\u1ea3ng c\u00e1o Google Adwords<\/strong> b\u1ea1n c\u1ea7n tr\u1ea3 ti\u1ec1n cho Google \u0111\u1ec3 \u0111\u1ec3 m\u1eabu qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb ho\u1eb7c \u0111\u01b0\u1ee3c click v\u00e0o. Qu\u1ea3ng c\u00e1o s\u1ebd \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb \u1edf nh\u1eefng v\u1ecb tr\u00ed \u01b0a ti\u00ean tr\u00ean b\u1ea3ng x\u1ebfp h\u1ea1ng t\u00ecm ki\u1ebfm ho\u1eb7c tr\u00ean nh\u1eefng trang web thu\u1ed9c m\u1ea1ng hi\u1ec3n th\u1ecb c\u1ee7a Google.<\/p>\n

M\u1ed9t s\u1ed1 l\u1ee3i \u00edch c\u1ee7a google ads l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n

D\u01b0\u1edbi \u0111\u00e2y s\u1ebd l\u00e0 t\u1ed5ng quan v\u1ec1 m\u1ed9t s\u1ed1 l\u1ee3i \u00edch c\u1ee7a qu\u1ea3ng c\u00e1o Google Adwords. B\u1ea1n n\u00ean tham kh\u1ea3o tr\u01b0\u1edbc khi ch\u1ecdn Google Adwords l\u00e0m k\u00eanh qu\u1ea3ng c\u00e1o cho doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c c\u1ee7a m\u00ecnh:<\/p>\n

\"Google
Google adwords l\u00e0 g\u00ec – l\u1ee3i \u00edch c\u1ee7a google adwords<\/figcaption><\/figure>\n

 <\/p>\n

Nh\u1eafm \u0111\u00fang kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong><\/span><\/h3>\n

Qu\u1ea3ng c\u00e1o s\u1ebd \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb t\u1ea1i nh\u1eefng v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean c\u1ee7a b\u1ea3ng x\u1ebfp h\u1ea1ng t\u00ecm ki\u1ebfm c\u0169ng nh\u01b0 tr\u00ean c\u00e1c website \u0111\u01b0\u1ee3c li\u00ean k\u1ebft v\u1edbi Google. D\u1ef1a theo nh\u1eefng t\u1eeb kh\u00f3a m\u00e0 KH search, c\u0169ng nh\u01b0 th\u00f4ng tin l\u01b0\u1edbt web m\u1ed7i ng\u00e0y, m\u00e0 n\u1ed9i dung QC c\u1ee7a doanh nghi\u1ec7p s\u1ebd \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb ch\u00ednh x\u00e1c \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

Nhanh ch\u00f3ng, qu\u1ea3n l\u00fd, \u0111i\u1ec1u khi\u1ec3n d\u1ec5 d\u00e0ng<\/strong><\/span><\/h3>\n

Khi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c x\u00e9t duy\u1ec7t \u0111\u00e1p \u1ee9ng \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n c\u1ee7a Google qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd xu\u1ea5t hi\u1ec7n ch\u1ec9 sau 5 ph\u00fat k\u1ec3 t\u1eeb khi chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c c\u00e0i \u0111\u1eb7t th\u00e0nh c\u00f4ng.<\/p>\n

Ngo\u00e0i ra b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 ch\u1ec9nh s\u1eeda, th\u00eam, x\u00f3a c\u00e1c th\u00f4ng tin, n\u1ed9i dung QC, th\u00eam t\u1eeb kh\u00f3a, \u0111i\u1ec1u ch\u1ec9nh ng\u00e2n s\u00e1ch ph\u00f9 h\u1ee3p. Google Adwords c\u00f2n cho ph\u00e9p b\u1ea1n c\u00e0i \u0111\u1eb7t ng\u00f4n ng\u1eef b\u1ea5t k\u1ef3, t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u00e0 b\u1ea1n mu\u1ed1n h\u01b0\u1edbng \u0111\u1ebfn.<\/p>\n

\u0110em l\u1ea1i hi\u1ec7u qu\u1ea3 cao, v\u1edbi chi ph\u00ed \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u<\/strong><\/span><\/h3>\n

Nh\u01b0 \u0111\u00e3 n\u00f3i \u1edf tr\u00ean Google Adwords gi\u00fap nh\u1eafm ch\u00ednh x\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, nh\u1edd v\u1eady m\u00e0 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i ra \u0111\u01a1n h\u00e0ng khi ch\u1ea1y Google Adwords c\u0169ng t\u0103ng n\u00ean r\u1ea5t nhi\u1ec1u.<\/p>\n

Ch\u01b0a d\u1eebng l\u1ea1i \u1edf \u0111\u00f3 b\u1ea1n c\u0169ng n\u00ean bi\u1ebft ch\u1ec9 khi kh\u00e1ch h\u00e0ng click v\u00e0o qu\u1ea3ng c\u00e1o th\u00ec b\u1ea1n m\u1edbi m\u1ea5t ti\u1ec1n, do v\u1eady m\u00e0 chi ph\u00ed b\u1ecf ra s\u1ebd t\u1ed1i \u01b0u h\u01a1n r\u1ea5t nhi\u1ec1u. Google c\u00f2n cho ph\u00e9p b\u1ea1n thay \u0111\u1ed5i ng\u00e2n s\u00e1ch, gi\u1edbi h\u1ea1n chi ph\u00ed ch\u1ea1y qu\u1ea3ng c\u00e1o theo t\u1eebng ng\u00e0y. Ch\u00ednh v\u00ec v\u1eady chi ph\u00ed qu\u1ea3ng c\u00e1o Google Adwords lu\u00f4n \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u v\u00e0 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao.<\/p>\n

H\u1ec7 th\u1ed1ng b\u00e1o c\u00e1o, th\u1ed1ng k\u00ea c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean, ch\u00ednh x\u00e1c<\/strong><\/span><\/h3>\n

Google l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng ty d\u1ecbch v\u1ee5 l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi do v\u1eady m\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd \u0111\u1ec1u r\u1ea5t chuy\u00ean nghi\u1ec7p. C\u00e1c h\u1ec7 th\u1ed1ng b\u00e1o c\u00e1o \u0111\u1ec1u c\u00f3 \u0111\u1ed9 ch\u00ednh x\u00e1c cao, c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean.<\/p>\n

Nguy\u00ean l\u00fd c\u01a1 b\u1ea3n c\u1ee7a Google Ads l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n

C\u01a1 b\u1ea3n \u0111\u00f3 l\u00e0 khi b\u1ea1n s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a th\u00f4ng d\u1ee5ng hay \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm tr\u00ean Google \u0111\u1ec3 t\u1ea1o d\u1ef1ng n\u1ed9i dung qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n tr\u00ean c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm theo t\u1eeb kh\u00f3a \u0111\u00f3.<\/p>\n

T\u1ea5t nhi\u00ean c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n c\u0169ng mu\u1ed1n hi\u1ec3n th\u1ecb v\u1edbi ng\u01b0\u1eddi d\u00f9ng. C\u00e1c c\u00f4ng ty c\u1ea1nh tranh nhau c\u00f9ng nhi\u1ec1u t\u1eeb kh\u00f3a n\u00ean b\u1ea1n s\u1ebd ph\u1ea3i \u0111\u1ea5u gi\u00e1 (bid) v\u1edbi c\u00e1c marketers kh\u00e1c \u0111\u1ec3 qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh t\u1edbi \u0111\u01b0\u1ee3c ng\u01b0\u1eddi t\u00ecm ki\u1ebfm. R\u00f5 r\u00e0ng b\u1ea1n c\u00e0ng tr\u1ea3 cao cho m\u1ed7i PPC (chi ph\u00ed t\u00ednh tr\u00ean 1 click) th\u00ec qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n c\u00e0ng c\u00f3 c\u01a1 h\u1ed9i cao h\u01a1n trong ph\u1ea7n k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google.<\/p>\n

Tuy nhi\u00ean, kh\u00e1c v\u1edbi m\u00f4 h\u00ecnh \u0111\u1ea5u gi\u00e1 th\u00f4ng th\u01b0\u1eddng, v\u1edbi Google Ads, ng\u01b0\u1eddi chi nhi\u1ec1u ti\u1ec1n nh\u1ea5t ch\u01b0a ch\u1eafc \u0111\u00e3 l\u00e0 ng\u01b0\u1eddi chi\u1ebfn th\u1eafng do Google s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 t\u00ednh \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o.<\/p>\n

Ph\u01b0\u01a1ng th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Google ads l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n

\u0110\u1ec3 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng v\u00e0 ch\u1ea1y Google Adwords b\u1ea1n c\u1ea7n c\u00f3 t\u00e0i kho\u1ea3n Gmail. Google Adwords \u0111\u01b0\u1ee3c b\u1eaft \u0111\u1ea7u v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch qua t\u00e0i kho\u1ea3n \u0111\u01b0\u1ee3c l\u1eadp n\u00e0y.<\/p>\n

Lo\u1ea1i chi\u1ebfn d\u1ecbch m\u00e0 b\u1ea1n l\u1ef1a ch\u1ecdn s\u1ebd d\u1ef1a tr\u00ean nh\u1eefng m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o l\u00e0 g\u00ec nh\u01b0 b\u1ea1n mu\u1ed1n hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o theo h\u00ecnh th\u1ee9c n\u00e0o, xu\u1ea5t hi\u1ec7n \u1edf \u0111\u00e2u? trong th\u1eddi gian bao l\u00e2u\u2026<\/p>\n

Hi\u1ec7n s\u1ebd c\u00f3 c\u00e1c lo\u1ea1i chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ph\u1ed5 bi\u1ebfn bao g\u1ed3m:<\/p>\n

    \n
  • Qu\u1ea3ng c\u00e1o Google m\u1ea1ng hi\u1ec3n th\u1ecb.<\/li>\n
  • Qu\u1ea3ng c\u00e1o t\u1eeb kh\u00f3a Google Adwords<\/li>\n
  • Qu\u1ea3ng c\u00e1o Google Adwords t\u00ecm ki\u1ebfm c\u00f3 l\u1ef1a ch\u1ecdn hi\u1ec3n th\u1ecb.<\/li>\n
  • Video<\/li>\n
  • Mua s\u1eafm<\/li>\n
  • \u1ee8ng d\u1ee5ng to\u00e0n c\u1ea7u<\/li>\n<\/ul>\n

    Trong s\u1ed1 nh\u1eefng chi\u1ebfn d\u1ecbch tr\u00ean th\u00ec chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Google \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t. \u0110\u1ec3 ti\u1ebft ki\u1ec7m th\u1eddi gian t\u00f4i xin n\u00f3i c\u1ee5 th\u1ec3 v\u1ec1 2 lo\u1ea1i h\u00ecnh chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t hi\u1ec7n nay \u0111\u00f3 l\u00e0: qu\u1ea3ng c\u00e1o t\u1eeb kh\u00f3a Google v\u00e0 qu\u1ea3ng c\u00e1o m\u1ea1ng hi\u1ec3n th\u1ecb Google.<\/p>\n

    Qu\u1ea3ng c\u00e1o t\u1eeb kh\u00f3a Google:<\/strong><\/h3>\n

    V\u1edbi lo\u1ea1i qu\u1ea3ng c\u00e1o n\u00e0y m\u1eabu qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm Google khi ng\u01b0\u1eddi truy v\u1ea5n t\u00ecm ki\u1ebfm c\u00e1c t\u1eeb kh\u00f3a c\u00f3 li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m \u2013 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n

    B\u1ea1n c\u0169ng c\u1ea7n l\u01b0u \u00fd m\u1ed9t \u0111i\u1ec1u l\u00e0 th\u1ee9 h\u1ea1ng, v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee9c gi\u00e1 th\u1ea7u t\u1eeb kh\u00f3a, \u0111\u1ed9 li\u00ean quan c\u1ee7a t\u1eeb kh\u00f3a, n\u1ed9i dung qu\u1ea3ng c\u00e1o v\u00e0 trang \u0111\u00edch.<\/p>\n

    Qu\u1ea3ng c\u00e1o m\u1ea1ng hi\u1ec3n th\u1ecb Google:<\/strong><\/h3>\n

    V\u1edbi chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o n\u00e0y m\u1eabu qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb tr\u00ean GDN (Google Display Network) \u0111\u1ec3 k\u1ebft n\u1ed1i v\u00e0 ti\u1ebfp c\u1eadn v\u1edbi 90% ng\u01b0\u1eddi d\u00f9ng internet t\u1ea1i Vi\u1ec7t nam.<\/p>\n

    GDN l\u00e0 g\u00ec<\/strong>? L\u00e0 m\u1ea1ng hi\u1ec3n th\u1ecb s\u1ebd bao g\u1ed3m c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00ednh Google nh\u01b0 Gmail, Youtube, Blogger. \u0110\u1eb7c bi\u1ec7t l\u00e0 h\u1ec7 th\u1ed1ng c\u1ee7a 2 tri\u1ec7u website \u0111ang l\u00e0 \u0111\u1ed1i t\u00e1c c\u1ee7a Google \u0111\u01b0\u1ee3c Google cung c\u1ea5p v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o.<\/p>\n

    \u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng (Quality Score)<\/strong><\/span><\/h3>\n

    \u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c Google t\u00ednh d\u1ef1a tr\u00ean \u0111\u1ed9 li\u00ean quan v\u00e0 h\u1eefu \u00edch m\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n mang t\u1edbi cho ng\u01b0\u1eddi t\u00ecm ki\u1ebfm v\u00e0 t\u1eeb kh\u00f3a h\u1ecd d\u00f9ng. N\u00f3 c\u0169ng t\u00ednh \u0111\u1ebfn l\u01b0\u1ee3ng clicks m\u00e0 qu\u1ea3ng c\u00e1o nh\u1eadn \u0111\u01b0\u1ee3c tr\u01b0\u1edbc \u0111\u00e2y, hay c\u00f2n g\u1ecdi l\u00e0 t\u1ec9 l\u1ec7 nh\u1ea5p chu\u1ed9t (CTR) v\u00e0 m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p c\u1ee7a trang \u0111\u00edch \u0111\u01b0\u1ee3c \u0111i\u1ec1u h\u01b0\u1edbng. \u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a b\u1ea1n c\u00e0ng cao c\u00e0ng cho b\u1ea1n l\u1ee3i th\u1ebf l\u1edbn tr\u01b0\u1edbc c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh.<\/p>\n

    Ph\u01b0\u01a1ng ph\u00e1p t\u00ednh ph\u00ed qu\u1ea3ng c\u00e1o Google Adwords l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n

    Khi ch\u1ea1y qu\u1ea3ng c\u00e1o Google Adwords ch\u1eafc ch\u1eafn b\u1ea1n s\u1ebd ph\u1ea3i quan t\u00e2m \u0111\u1ebfn ph\u01b0\u01a1ng th\u1ee9c t\u00ednh chi ph\u00ed c\u1ee7a G<\/strong>oogle Adwords l\u00e0 g\u00ec?.<\/strong> S\u1ebd c\u00f3 3 ch\u1ec9 s\u1ed1 m\u00e0 b\u1ea1n c\u1ea7n quan t\u00e2m bao g\u1ed3m:<\/p>\n

      \n
    • CPC (Cost per Click):<\/strong> L\u00e0 ch\u1ec9 s\u1ed1 t\u00ednh chi ph\u00ed theo s\u1ed1 l\u1ea7n nh\u1ea5p chu\u1ed9t v\u00e0o c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o c\u1ee7a Google Adwords. Google s\u1ebd thu m\u1ed9t kho\u1ea3n ph\u00ed nh\u1ea5n \u0111\u1ecbnh cho m\u1ed7i l\u1ea7n nh\u1ea5p chu\u1ed9t v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n
    • CPM (Cost per Miles):<\/strong> \u0110\u01b0\u1ee3c t\u00ednh theo s\u1ed1 l\u1ea7n m\u1eabu qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb. Ng\u01b0\u1eddi d\u00f9ng qu\u1ea3ng c\u00e1o Google Adwords s\u1ebd ph\u1ea3i tr\u1ea3 1 kho\u1ea3n chi ph\u00ed cho m\u1ed7i 1000 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb tr\u00ean Google.<\/li>\n
    • CPA (Cost per Action):<\/strong>\u00a0T\u00ednh ph\u00ed chuy\u1ec3n \u0111\u1ed5i ho\u1eb7c ng\u01b0\u1eddi d\u00f9ng c\u00f3 h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 tr\u00ean website c\u1ee7a b\u1ea1n khi h\u1ecd nh\u1ea5p chu\u1ed9t v\u00e0o qu\u1ea3ng c\u00e1o nh\u01b0 mua h\u00e0ng, \u0111i\u1ec1n form \u0111\u0103ng k\u00fd, t\u1ea3i \u1ee9ng d\u1ee5ng\u2026 Ph\u00ed qu\u1ea3ng c\u00e1o s\u1ebd \u0111\u01b0\u1ee3c t\u00ednh cho vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i th\u1ecfa m\u00e3n y\u00eau c\u1ea7u c\u1ee7a nh\u00e0 qu\u1ea3ng c\u00e1o.<\/li>\n<\/ul>\n

      Hy v\u1ecdng \u0111\u00e2y s\u1ebd l\u00e0 b\u00e0i vi\u1ebft h\u1eefu \u00edch \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o v\u00e0 c\u00f3 nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Google Adwords n\u00f3i ri\u00eang v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch Digital marketing n\u00f3i chung.<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

      N\u1ebfu b\u1ea1n c\u00f2n \u0111ang l\u00e0\u00a0\u201cl\u00ednh m\u1edbi\u201d b\u01b0\u1edbc v\u00e0o th\u1ebf gi\u1edbi marketing th\u00ec b\u1ea1n \u00edt nhi\u1ec1u \u0111\u00e3 nghe t\u1edbi Google Adwords. B\u1ea1n c\u00f3 ch\u1eafc m\u00ecnh th\u1ef1c s\u1ef1 hi\u1ec3u qu\u1ea3ng c\u00e1o\u00a0Google Adwords l\u00e0 g\u00ec v\u00e0 l\u1ee3i \u00edch c\u1ee7a n\u00f3 nh\u01b0 th\u1ebf n\u00e0o? B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y c\u1ee7a MINSOFTWARE s\u1ebd gi\u00fap b\u1ea1n c\u00e1c hi\u1ec3u bi\u1ebft c\u01a1 b\u1ea3n v\u1ec1 […]<\/p>\n","protected":false},"author":1,"featured_media":1215,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[111,112,113],"class_list":["post-1213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-seo-google-ads","tag-ads","tag-google-ads","tag-google-adwords"],"acf":[],"_links":{"self":[{"href":"https:\/\/minsoftdigital.com\/en\/wp-json\/wp\/v2\/posts\/1213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/minsoftdigital.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/minsoftdigital.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/minsoftdigital.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/minsoftdigital.com\/en\/wp-json\/wp\/v2\/comments?post=1213"}],"version-history":[{"count":0,"href":"https:\/\/minsoftdigital.com\/en\/wp-json\/wp\/v2\/posts\/1213\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/minsoftdigital.com\/en\/wp-json\/wp\/v2\/media\/1215"}],"wp:attachment":[{"href":"https:\/\/minsoftdigital.com\/en\/wp-json\/wp\/v2\/media?parent=1213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/minsoftdigital.com\/en\/wp-json\/wp\/v2\/categories?post=1213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/minsoftdigital.com\/en\/wp-json\/wp\/v2\/tags?post=1213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}